Our recent collaboration with leadership author Dr. Jeff Doolittle involved producing compelling video content and developing a beautiful, SEO-focused website to promote his book, Life-Changing Leadership Habits. With our expertly crafted value proposition video and a user-friendly website, Jeff’s message cuts through the crowded book market, effectively reaching and engaging his target audience.
Our holistic approach ensures that potential readers are not only captivated by the video content but also find the website easy to navigate, enhancing their overall experience and driving book sales.
We designed the website for Life-Changing Leadership Habits to reflect the book’s aesthetic and resonate with its core message. The site’s cohesive color scheme and visual elements align with the book’s cover, for a seamless user experience. The website is designed to keep users engaged, with links to Dr. Doolittle's content throughout, plus call-to-action buttons that drive sales.
In addition to the book trailer above, we created this video to explain the benefits of Dr. Jeff's Leadership Quiz, part of a clever marketing funnel which directs users to particular parts of the book that will be most helpful to their leadership style. Additionally, the questions in the quiz allow Jeff to capture information about the contact which can be used in highly segmented and tailored email campaigns.
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